Taking part in a backlink exchange can be successful, but only if you do it correctly. Otherwise, you are just wasting your time. Understanding how to use them to your benefit is a great step in improving search engine positioning through your SEO efforts
What are Backlinks and Backlink Exchanges?
You may be enticed by offers of free backlink exchange, but do you really know what this means? A backlink is a link that a consumer can click on that will take them back to your website or other page you would like them to visit. The page needs to be relevant to what they are looking for. If they want information and that is what the links says they will get, don’t redirect them to the buy page.
Backlink exchanges involves you putting links to other websites or pages on your pages. The joint venture partners that you are involved with will do the same for your website or pages. It isn’t recommended to so with a direct competitor. However, it can be a good idea with partners offering products or services that are going to compliment what you offer.
Make sure where they place those links though is going to be something you are happy with. When you exchange them, you need to have a give and take relationship. You can’t ask them to give you premium placement and then not do the same for them when it comes to your website.
Limit the Number of Free Backlink Exchanges
It may seem like engaging in exchanging links with as many joint venture partners as you is a great idea. However, too many links like that can cause more harm than benefits to you so limit them. If you have all of these links to other locations on your website pages, it is going to be a distraction for readers. It also increases the risk that they will leave your page to go see what someone else offers. That may have just cost you a sell.
The search engine robots may classify your website as SPAM if you have excessive links exchanged. In order for you to get a great ranking within the various search engines, you need to have your information properly indexed by the search engines. From a customer point of view, they may be hesitant to work with you if you exchange links with a company that they aren’t happy with.
Tips to Avoid Excessive Backlinks
You need to be very selective about who you exchange with so that there is quality within those links. Spend some time finding out what that business offers, their ethical views, business practices, and what consumers have to say about them. It is better to have fewer backlinks but to ensure they are with trusted companies than to have tons of links out there with shady business owners.
Careful placement can be the best way to reduce over using backlinks. Develop a strategy for the best locations to place them so that it will maximize the choice of consumers to click on them. You may need to have some testing in place to determine what gets you the best overall conversion rates. Remember, effective SEO practices are always an ongoing work in progress. Test the links periodically to make sure they aren’t broken.
Reciprocal Link Building – Good? or Bad?
When it comes to reciprocal link building, there is lots of conflicting information. Some of it says that they are good for your website ranking in the search engines. Other information though tells you that it is bad for you. The truth is that when you have a reciprocal link exchange done correctly it will help but if you don’t have the right methods in place then a reciprocal link can create problems.
What are Reciprocal Links and How does Reciprocal Linking Work?
Consumers that shop online love the convenience of clicking on a link and being redirected to that particular webpage. Without such links, they would have to go hunt for exactly what they are looking for. The idea of reciprocal links is that it is free and it involves trading links with other website owners. They will place your links on their pages and you do the same on your pages.
Pros and Cons of Reciprocal Links
There are plenty of benefits with a link exchange when it is done right. The biggest one is that when you have such links out there they will be indexed by the search engines. The more that those links are clicked on, the more that you will move up the ranks. There are so many unknown variables that influence overall ranking but doing what you can to give you the edge is important.
When the links are exchanged with a reputable business that has plenty of traffic, it can bring plenty of new business your direction. This is just one more way to get your business recognized, to increase sales, and to boost profits. Since this type of give and take exchange doesn’t cost money, it won’t increase your overhead for marketing.
The common pitfall though that many businesses engage in is too many of these links in place. Then their own webpages are cluttered with links that are potentially going to be taking customers away from them and putting them into the hands of the other business. You need to carefully select who to exchange links with. Remember, consumers will associate you with that other business. If they don’t like the ethical behaviors, customer service, or quality of that other company they will likely shy away from your business too.
Should I Exchange Links?
The lesson to be learned here is that you should exchange links. It is a great way to boost traffic and search engine ranking. You just have to really invest time in deciding who you will work with and who you won’t. Spend time finding potential businesses to make that exchange with. They should be established, have quality business practices in place, and have a target audience that is similar but not the same as your own.
Communication is a key part of deciding who you should exchange links with. Come up with a checklist of what criteria you are looking for with those you do a joint venture like this with. If you are contacted to exchange links by anyone, ask them to give you details and then tell them you need time to think about it. Do your own investigating about the business and decide from there. Don’t feel rushed to make a decision or obligated to say yes.